Leader companies admitted creating fake blogs to campaign for their products, a controversial practice that also includes payments bloggers

Several U.S. companies admitted to having done blogs that were really disguised advertising campaigns, a phenomenon that occurs while the bloggers are multiplied to which they are paid to talk about a product, an illegal practice if not explicitly.

Sony Computer Entertainment America, a subsidiary of Sony, admitted last week he had a fake blog under the name All I want for Christmas is a PSP (All I want for Christmas is a PSP – PlayStation Portable -).

This blog, supposedly written by Charlie, an amateur hip-hop, was packed with enthusiastic comments on the portable game console, in which imitated the language of adolescents.

Given the ironic message accumulation, Sony, in a short message about this flog (as known to fake blogs), apologized for having “tried to be too smart.”

Last October, Wal-Mart had been convicted of having a flog. In it, Laura and Jim, an American couple, described his journey across America, which stopped at the Wal-Mart superstores. In passing, mentioned that the chain’s employees commented on how much they liked working there.

Business Week in early October revealed that the trip was actually sponsored by Wal-Mart, something never stated in the blog.

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