Asia and Latin America will be the two television markets with higher growth in the next four years, threatening the hegemony of the United States and Europe in the sector since the last decade, according to the report eEspaña Orange Foundation.
In particular, the Asia-Pacific is expected to reach the 84.657 million euros in 2012 thanks to its audiovisual business, frMedios latinoamericanosente to 55,510 estimated in 2008. In the case of Latin America, the figure will rise to 24.569 million last year when the revenue forecasts were at 15.959 million.
The report also projects growth in the European television market (from 96,199 to spend EUR 129.079 million in 2012), and in the U.S. market (from 116.830 a 145.921 million). Despite maintaining its leadership, the joint sum of these markets and not enough three-quarters of the market, as happened in 2007. For its part, Canada barely raise its revenue in this period and will be at 7.508 million euros.
In the television section of the cell, the study noted the “spectacular growth” that the Asian experience, to a presence of 18 per cent of the total market pay TV distribution in 2012, representing over 8,700 million euros.
Moreover, the global market for content distribution payments expected to grow over 10% in all regions except the U.S. and Canada, reaching 219,900 million euro turnover in 2012.