Yahoo plans to unveil on Tuesday a number of tools that will help those responsible for marketing to better target their online advertising.

This Internet as the company tries to win business during the recession, said The Wall Street Journal. Marketing product offering Yahoo, the leading provider of online advertising has been under pressure for almost a year while maintaining fruitless talks of a merger or alliance with Microsoft, Google and AOL Time Warner.

The new services involve direct ads to users searching for certain terms in the search engines of Yahoo and personalize the offers in the ads, based on which sites consumers have visited and what has made them, the newspaper said quoting company sources.

Another service that is expected to take effect next month will enable those responsible for marketing buy text ads that appear alongside search results and which target users for a certain time of day or based on factors such as age and gender, the newspaper said.

“Targeting a website with a couple of hundreds of thousands of users (…) I do not call it focus. I call it a wasted effort,” said Joanne Bradford, vice president of U.S. market development at Yahoo, the paper quoted . “Size does matter,” he added.

Bradford and Michael Walrath, a Yahoo vice president, will discuss the new proposals at a conference in Orlando, Florida, scheduled for Tuesday, told the newspaper.

Will also use his speeches to appeal to those responsible for marketing to stop thinking in search and advertising as different products and make use of tools as the product of Yahoo that lets you link the two, the newspaper said the couple in a joint interview.