Tag Archives: Advertising
Coney Island Getting a $30 Million Italian Makeover
BUSINESS STRATEGY – Alberto Zamperla sweeps through the cavernous workshop here where his amusement rides are manufactured while workers measure and bang and solder enormous platforms, oddly shaped beams and assorted fiberglass vehicles.
Spring is a busy time for his company, and attractions are being prepared for the summer season that is about to open in [...]
False and misleading advertising blogs
Leader companies admitted creating fake blogs to campaign for their products, a controversial practice that also includes payments bloggers
Several U.S. companies admitted to having done blogs that were really disguised advertising campaigns, a phenomenon that occurs while the bloggers are multiplied to which they are paid to talk about a product, an illegal practice if [...]